American Value. For American Values: Employee Pricing Event

As America gears up to mark its 250th anniversary, Ford is recognizing nearly 125 years of building vehicles that move this nation forward. The automaker is celebrating that legacy with the “American Value. For American Values” initiative, which pays tribute to the workers, dreamers, and families who shaped this country. From May 1 to July 6, Sparta shoppers can take home most new 2025 and 2026 Ford and Lincoln models at the same prices as Ford employees. Read on to see how you can save on your next Ford truck or SUV during this limited-time event at Freedom Automotive.

You Pay What We Pay

Throughout the two-month event, drivers can enjoy employee pricing on most new 2025 and 2026 Ford and Lincoln vehicles. Better yet, this pricing stacks with current incentives and available offers, giving West Salem households more reason to drive home in something new. Some of the eligible vehicles include:

  • Ford F-150
  • Ford Maverick
  • Ford Ranger
  • Ford Transit
  • Ford Escape
  • Ford Explorer
  • Ford Bronco
  • Ford Bronco Sport

Whether you need a tough Ford truck for the job site or an off-road-ready Ford SUV for your adventures out of Viroqua, the “American Value. For American Values” initiative is designed to help you save on a new Ford that fits your lifestyle. 

Find Your Next Ford At Freedom Automotive

If you’ve been considering adding a new Ford to your driveway, there’s no better time than during the “American Value. For American Values” event. Visit Freedom Automotive before July 6 to test-drive a new Ford, and our Tomah finance team will gladly walk you through how event pricing pairs with available offers so that you can get the most out of your next purchase. From hardworking pickups to family-friendly SUVs, Freedom Automotive is here to help you find an American-built vehicle that goes the distance.

Freedom Automotive 44.004276362669614, -90.50644842698472.