Halloween is getting a little more horsepower this year.

Freedom Automotive and Rudig Jensen are excited to host Haunted Horsepower: Trunk or Treat at Rudig Jensen on Saturday, October 24 from 9 AM to 12 PM at Rudig Jensen, 1000 Progress Road in New Lisbon.

Held under the big white tent at Rudig Jensen, Haunted Horsepower will bring together two things we love: great vehicles and our community.

Calling All Horsepower

We’re looking for local car and truck owners to help us pack the tent with horsepower.

Hot rods, classics, oldies, muscle cars, trucks, sports cars, unique vehicles and other cool rides are all welcome. Decorate your vehicle for Halloween, load up on candy and pull in for a morning of Trunk or Treat fun.

You don’t need a show car, and you don’t need to belong to a club. If you have a ride you’re proud of and want to join the fun, we want you there.

There is no entry fee and no registration required to participate.

Bring the Family and Cast Your Vote

You don’t need to bring a vehicle to join us, either. Families are invited to come out, trick or treat under the tent, check out the decorated rides and enjoy a Saturday morning of Halloween fun.

We’ll also have People’s Choice voting, giving everyone a chance to vote for their favorite decorated ride. The winner will take home a prize and, more importantly, Haunted Horsepower bragging rights.

The event is free to attend and open to all ages.

Haunted Horsepower Event Details

Saturday, October 24, 2026
9 AM to 12 PM

Rudig Jensen
1000 Progress Road
New Lisbon, WI

Free admission | Free vehicle entry | No registration required

Whether you’re bringing the kids, bringing the horsepower or bringing both, we’d love to have you join us.

Know someone with a hot rod, classic, muscle car, truck or other ride that belongs under the tent? Send Haunted Horsepower their way and help us spread the word.

Questions about the event or participating with a vehicle can be directed to Ciara Lutz at [email protected].

Fire up your ride, load up the candy and help us put some horsepower behind Halloween!